Transform Your Meetings Into Strategic Growth Engines
We implement and optimize Strategic Meeting Management (SMM) programs that cut costs, boost compliance, and maximize impact.
About Cashill Consulting
Our Mission
Our Services
Our Services
Our mission is to partner with enterprises to transform how meetings are managed and valued across the organization. We apply proven consulting methodologies, Strategic Meeting Management (SMM) principles, and industry best practices to move organizations from where they are today to where they want to be.
Our mission focuses on:
- Optimizing
Our mission is to partner with enterprises to transform how meetings are managed and valued across the organization. We apply proven consulting methodologies, Strategic Meeting Management (SMM) principles, and industry best practices to move organizations from where they are today to where they want to be.
Our mission focuses on:
- Optimizing efficiency and compliance
- Delivering measurable ROI and ROO
- Enhancing audience connection
- Positioning events as a top priority for marketing and growth
The result: smarter meetings that create immediate value today and strategic impact for the future.
Our Services
Our Services
Our Services
We provide a range of Strategic Meeting Management (SMM) solutions that enable enterprises to strengthen meeting strategies and build sustainable programs for the future. Our solutions are designed to optimize ROI, enhance audience connection, and position events as a top priority for marketing growth.
Our solutions include:
- Business Plan &
We provide a range of Strategic Meeting Management (SMM) solutions that enable enterprises to strengthen meeting strategies and build sustainable programs for the future. Our solutions are designed to optimize ROI, enhance audience connection, and position events as a top priority for marketing growth.
Our solutions include:
- Business Plan & Strategy Development
- Event Strategy & Audience Engagement
- Program Optimization & Maturity Assessments
- Benchmarking & Best Practice Comparisons
- Meeting Policy Development & Review
- Supplier Strategy & Optimization
- Request for Proposal (RFP) Support
- Speaking, Training & Workshops
Each engagement ensures outcomes that deliver efficiency, compliance, and events that act as growth engines for the business.
Our Approach
Our Services
Our Approach
Our approach is both rigorous and forward-looking. We bring fresh perspective and proven consulting methodologies to uncover opportunities, clarify priorities, and align meeting strategies with enterprise goals. By combining structured analysis with practical innovation, we design solutions that are both sustainable and measurable.
Our app
Our approach is both rigorous and forward-looking. We bring fresh perspective and proven consulting methodologies to uncover opportunities, clarify priorities, and align meeting strategies with enterprise goals. By combining structured analysis with practical innovation, we design solutions that are both sustainable and measurable.
Our approach emphasizes:
- A clear, objective view of the current state
- Turning complexity into actionable priorities
- Designing practical, sustainable solutions
- Driving ROI, ROO, and marketing alignment
- Positioning events as growth engines that strengthen brand success and market share
By focusing on clarity and action, we ensure meetings deliver measurable business value today and long-term strategic impact tomorrow.
Innovative SMM Solutions
You can't manage what you don't measure: Our proven expertise is designed to deliver measurable solutions for meeting & event programs. Our team of experts will work with you to achieve business objectives and DELIVER on success metrics that propel your program to add value to the business and its investment in M&E.
Services & Solutions
Business Plan & Strategy Development
We design strategic roadmaps that align meeting programs with enterprise goals. Our strategies connect meetings to measurable ROI and ROO, ensuring events support both operational efficiency and marketing growth priorities.
Benchmarking & Best Comparisons
We benchmark your meetings program against industry leaders and global best practices. Our insights uncover opportunities for competitive advantage and guide strategies that move your program forward.
Event Strategy & Audience Engagement
We create frameworks that align events with brand objectives and marketing outcomes. By focusing on audience engagement, market share, and brand success, we position events as growth engines that deepen relationships and drive measurable impact.
Program Optimization & Maturity Assessment
We evaluate existing SMM programs to identify opportunities for improvement, efficiency, and alignment with industry best practices. Our optimization ensures programs evolve into enterprise-wide disciplines that deliver sustained value.
Meeting Policy Development & Review
We create and refine policies that balance governance, compliance, and user adoption. Clear, effective policies ensure consistency across the enterprise while supporting flexibility and innovation.
Supplier Strategy & Optimization
We strengthen supplier relationships and sourcing strategies to deliver greater value. From global hotel chains to niche providers, we ensure partnerships drive savings, consistency, and alignment with strategic goals.
Request for Proposal Support
We provide expert support across the RFP lifecycle, from design to evaluation to negotiation. Our process ensures fair, transparent, and cost-effective outcomes that align with business priorities.
Speaking, Training & Workshops
We equip teams and stakeholders through engaging workshops, customized training, and thought leadership presentations. Our sessions build capability, spark innovation, and prepare teams to manage meetings as strategic business drivers.
About Louann
With over two decades of experience in Strategic Meeting Management, luxury hospitality, and consulting, Louann has designed proven strategies for leading brands. Consulting with clients at nearly every level of the SMM maturity spectrum has provided Louann with unique insights.
Contact Us
We welcome an opportunity to work with you. Please call or message us to schedule a conversation.
United States
