+1 (805) 300-6583

+1 (805) 300-6583

Optimize your managed meetings & events program with our strategic guidance

Strategic Meeting Management (SMM) Solutions

Strategic Meeting Management (SMM) SolutionsStrategic Meeting Management (SMM) SolutionsStrategic Meeting Management (SMM) Solutions
Get Started

Optimize your managed meetings & events program with our strategic guidance

Strategic Meeting Management (SMM) Solutions

Strategic Meeting Management (SMM) SolutionsStrategic Meeting Management (SMM) SolutionsStrategic Meeting Management (SMM) Solutions
Get Started

About Cashill Consulting

Our Mission

Our Services

Our Services

At Cashill Consulting, our mission is to help businesses thrive. We do this by providing comprehensive consulting services that are tailored to the unique needs of each client. Our team is committed to delivering top-notch results that exceed expectations.

Our Services

Our Services

Our Services

We offer a wide range of services across every area of meeting & event strategy including  SMM optimization, gap assessment, benchmarking, business planning, funding, policies, and more. Our team has the proven expertise to drive success in every area of meeting and event management.

Our Approach

Our Services

Our Approach

We ask better questions. We achieve better results. We are driven by spending 5% of our time on the problem, and 95% of our time on the solution. We take a flexible approach to each project and develop solutions that exceed expectations. By combining consulting rigor with industry expertise, we help drive success in unlocking a best-in-class SMM program.

Innovative SMM Solutions

You can't manage what you don't measure:  Our proven expertise is designed to deliver measurable solutions for meeting & event programs. Our team of experts will work with you to achieve business objectives and DELIVER on success metrics that propel your program to add value to the business and its investment in M&E.

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Strategic Solutions for Every Managed Meetings Program

SMM Optimization

Our team of experienced consultants will work with you to develop a solid business strategy that aligns with your program's goals and objectives. We'll help you identify opportunities for success and create a strategy for success.


We assess your current state, determine possibilities, and identify gaps. We provide actionable insights and recommendations to accelerate your program from where you are now to where you want to be. We'll design a program that will launch itself into a Center of Excellence (COE) for your organization. 

Benchmarking

Our philosophy is that benchmarking is comparing yourself to a flawed universe. Our goal in benchmarking is to help you understand where you currently are, how you compare, pinpoint your desired end point and create the right strategy that enables you to achieve your desired possibilities. 


We've worked with hundreds of best-in-class, mature programs. We've also worked and optimized programs with areas of opportunity. Our Benchmarking services will evaluate similar programs and provide actionable insights to validate hypotheses, implement best practices, identify areas of opportunity, and co-create a strategy for success.

Business Plan & Strategy Development

We've developed dozens of comprehensive business plans and strategies for programs across nearly every industry. In this project, we will recommend a strategic approach and operational model that aligns with your organization's Mission, Vision, Values and Culture to design a program that will drive even the most aggressive adoption goals.

Meetings Policy Development & Review

We've developed and implemented numerous Meeting & Event policies in nearly every type of corporate culture. We will benchmark your policy against our 80 components in every successful policy. We will develop an M&E policy to encourage positive user behaviors, mitigate risk and reduce leakage outside of the program.

Request for Proposal Support

Developing and leading a comprehensive supplier RFP can deliver significant value, achieve Procurement goals, strengthen supplier relationships and provide reliable data. Ask us how we can provide expertise in every facet of the RFP process for agencies, hotel chains, multi-year events, event technology, and more.

Speaking, Training & Workshops

About Louann

With over two decades of experience in Strategic Meeting Management, luxury hospitality, and consulting, Louann has designed proven strategies for leading brands. Consulting with clients at nearly every level of the SMM maturity spectrum has provided Louann with unique insights.

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Contact Us

We welcome an opportunity to work with you. Please call or message us to schedule a conversation.

New Orleans, Louisiana, United States

+1 (805) 300-6583

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