Enterprise Event Strategy & Strategic Meetings Management
Cashill Consulting provides enterprise event strategy consulting focused on operating models, Strategic Meetings Management (SMM), measurement, technology, and portfolio performance.
About Cashill Consulting
Our Mission
Capabilities
Capabilities
Our mission is to partner with organizations to strengthen the strategic value and performance of meetings and events across the enterprise. Using proven consulting methodologies and Strategic Meetings Management (SMM) principles, we assess current-state environments, identify opportunities and design future-state strategies that improve
Our mission is to partner with organizations to strengthen the strategic value and performance of meetings and events across the enterprise. Using proven consulting methodologies and Strategic Meetings Management (SMM) principles, we assess current-state environments, identify opportunities and design future-state strategies that improve efficiency, financial visibility, compliance, stakeholder alignment and business impact.
Our work helps organizations build more effective operating models, make better investment decisions, strengthen measurement and reporting, and create scalable event programs that support both immediate priorities and long-term business objectives.
Capabilities
Capabilities
Capabilities
Cashill Consulting works with organizations to strengthen the strategy, structure and performance of enterprise meetings and events.
Our services include enterprise event strategy and business planning, operating model and service design, Strategic Meetings Management (SMM), portfolio optimization and maturity assessment, measurement and a
Cashill Consulting works with organizations to strengthen the strategy, structure and performance of enterprise meetings and events.
Our services include enterprise event strategy and business planning, operating model and service design, Strategic Meetings Management (SMM), portfolio optimization and maturity assessment, measurement and analytics, event technology and data strategy, meeting policy, supplier strategy, RFP support, and customized training and workshops.
Each engagement is tailored to the organization’s business priorities, current-state environment and desired future state, with a focus on practical solutions that improve efficiency, financial visibility, stakeholder alignment and measurable business value.
Our Approach
Capabilities
Our Approach
Our approach combines structured analysis, industry benchmarking and practical business design. We begin by understanding the organization’s current environment, business objectives, stakeholders, processes, technology, data and performance measures.
From there, we identify gaps and opportunities, establish priorities and design future-sta
Our approach combines structured analysis, industry benchmarking and practical business design. We begin by understanding the organization’s current environment, business objectives, stakeholders, processes, technology, data and performance measures.
From there, we identify gaps and opportunities, establish priorities and design future-state strategies and operating models aligned with enterprise goals.
Whether the objective is strengthening an existing Strategic Meetings Management program, designing a new operating model, improving measurement and reporting, or optimizing technology and supplier strategy, our focus is on creating practical, scalable solutions that organizations can implement, sustain and measure over time.
Innovative SMM Solutions
The firm designs scalable Strategic Meetings Management solutions aligned with how organizations operate. We assess current-state environments and create future-state strategies integrating people, processes, technology, data, suppliers and measurement to improve visibility and performance.
Services & Solutions
Business Plan & Strategy Development
We develop enterprise meeting and event strategies and roadmaps that connect organizational priorities with practical operating models, investment decisions and measurable outcomes. Our work provides a clear path from current-state assessment through future-state design and implementation.
Benchmarking & Best Practice Comparisons
We benchmark meeting and event programs against industry practices, peer organizations and proven operating models to identify gaps, opportunities and areas of competitive advantage. The resulting insights help organizations prioritize improvements and make informed decisions about future investments.
Event Strategy & Audience Engagement
We design event strategies that connect business objectives with the needs and expectations of key audiences. By aligning program objectives, stakeholder priorities, audience experience and measures of success, organizations can strengthen engagement and improve the business value of their events.
Program Optimization & Maturity Assessment
We assess existing meeting and event programs to determine their current level of maturity, identify performance gaps and define opportunities for improvement. Recommendations may address operating models, processes, technology, data, measurement, resources and service delivery.
Meeting Policy Development & Review
We develop and refine meeting policies that establish clear expectations, roles and processes while supporting compliance, consistency and adoption across the organization. Policies are designed to reflect business requirements while remaining practical for the people responsible for using them.
Supplier Strategy & Optimization
We advise organizations on supplier, agency and outsourced service models that strengthen value, service quality and alignment with enterprise objectives. Our work includes preferred supplier strategy, partner segmentation and selection, scope and service-model design, commercial structures, performance measures, and strategic guidance in evaluating, negotiating and managing relationships with TMCs, meetings agencies, SMM providers and other key partners.
Request for Proposal Support
We support organizations throughout the RFP process, from defining requirements and evaluation criteria through proposal analysis, supplier selection and negotiation. Our structured approach helps organizations make objective, well-informed decisions aligned with business, service and financial priorities.
Speaking, Training & Workshops
We provide customized workshops, training and industry presentations designed to strengthen organizational capability and stakeholder understanding. Topics may include Strategic Meetings Management, event strategy, operating models, measurement, technology, supplier strategy and emerging industry practices.
About Louann
Louann Cashill, CMP, CMM, is an enterprise meetings and events strategist with 20+ years across corporate leadership, consulting, event technology, agency and luxury hospitality. Her career includes leadership roles with Toyota, CWT Meetings & Events, TCG Consulting, StarCite/Active Network, Amgen and The Ritz-Carlton.
Contact Us
Thank you ....
We welcome the opportunity to discuss your organization’s priorities, challenges and opportunities. Contact us to start a conversation about how Cashill Consulting can support your event strategy, operating model and performance objectives.
